The exercise consists in having these stakeholders write a short list of attributes that they believe their new brand should have. The first thing I recommend doing is performing a small exercise with your client or the project’s stakeholders. However, if so far you only have a black and white sketch of a brand, waiting for definitions such as color, then keep reading. If you’re working for an existing brand, then probably your color scope will be limited, especially if this company has a brand guideline. One of the first steps you’ll probably have to take in order to kickstart the process is choosing a color palette. So, you have a web design project on your hands. How to build and apply a color palette in web design.That’s why I wanted to create this comprehensive guide for applying color in web design. But none of us has the time to search and read lengthy series of articles to cover the topic. There is a lot of material about color to be found online.
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